Create Instagram Stories Ads That Work
Instagram Stories Ads appear as a commercial break between your friends and family's video content on Instagram Stories. The only difference is that they are paid to be there by the company.
Like Instagram Stories, Stories advertising is full-screen and vertical, and they appear on top of your Instagram News Feed. They may be static photographs or 15-second videos, just like Instagram Stories.
Instagram Ads have seven objectives that you may choose from when creating your ad:
- Reach: Get as many people to see your ad as possible.
- Views: Encourage as many people as possible to watch your video.
- Traffic: Send as much traffic as possible to your website or page.
- Conversions: Increase conversions such as email signups and purchases.
- Mobile app installs: Get people to download and install your app on their mobile devices.
- Lead generation: Open a lead generating form that fills in the users' information automatically.
When creating an Instagram Stories Ad, you must choose one of the six marketing objectives to determine the tone and style of the ad.
About The Author: Lovetto Nazareth
Lovetto Nazareth is the Founder & CEO of Prism Digital, a Dubai-based digital marketing and advertising agency he started nearly two decades ago from a laptop and a vision, as he puts it, to one of the region's established full-service agencies spanning SEO, PPC, social media, web design, and PR.
Over more than 19 years in advertising and digital marketing, Lovetto has guided thousands of campaigns across the UAE and GCC, working across sectors from real estate to hospitality to fintech. He writes and speaks on digital transformation and marketing strategy, and has contributed opinion pieces to Campaign Middle East, one of the region's leading marketing trade publications.
He takes a data-first approach to growth testing, measuring, and iterating rather than relying on guesswork and outside of work he's an adventure sports enthusiast and a singer-songwriter.
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