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How To Increase Your YouTube Traffic Using Keywords

Last updated: 14 January 2023

5 min

1. YouTube SEO(Search Engine Optimization)

This is the practice of optimizing your YouTube channel to boost views and ranking in the search results. Doing this enables your videos to be seen by more users on YouTube as well as different search engines such as Google, among others.

While optimizing your channel, your focus should be on your video playlist, page, your video description, meta tags, and descriptions, as well as the videos themselves. The most common way businesses do this is through an SEO agency.

2. 6 Benefits Of YouTube SEO

SEO services benefit your channel in the following ways:

SEO ensures that your videos are mainly viewed by prospects who stand a higher chance of converting to clients through targeted marketing.
Your videos will get exposed to a more diverse audience.
SEO allows your channel to climb in the search ranks and be noticed more.
SEO places your video among the first in the search results both on YouTube and other search engines.
SEO allows your audience to find your videos more easily.
SEO helps you build relationships with your viewers by providing them with content they want to see.

3. Boosting Views Through SEO

SEO boosts your views by attracting viewers to your YouTube channel with the help of keywords. When a user searches for a keyword related to your channel's content, they will be directed to your YouTube videos.

This enables you to gain more qualified leads and in turn, make more sales and raise brand awareness.

4. Know Where To Place Your Keywords

Place your keywords in strategic positions in your video's title and description.

Your title is your first attraction point. Place keywords you want to rank within the first 60 characters when creating your title. However, be sure not to create a very lengthy title. A title that has been well-optimized with the right keywords will cause YouTube to show your videos among the first options. This will help increase traffic on your channel.

Your video description is what sets it apart from the rest, especially when you’re uploading content that is similar to what already exists on YouTube. Write a short (but comprehensive) description – tell your audience what makes your video stand out from the rest, and mention what your video is about and what they will learn/gain from watching your video.

Placing important keywords within the first 25 words of your description will get your video more visibility and boost your views.

5. Finding Popular Keywords

One of the most cost-effective ways to find popularly used keywords is through YouTube or other search engines. When you start a search in any search engine, you will be offered search predictions – mainly from frequently searched topics. These keyword phrases indicate what people on YouTube are constantly searching for.

Other tools are also available to find popularly used keywords. These are mostly paid tools and examples include Semrush and SE Ranking among others.

Final Note…

Climb up in the ranks on SERPs. Optimizing your YouTube channel can make a big difference in terms of how many views your videos get and how visible your channel is to the general public. Target a specific audience using specific keywords to gain qualified leads and boost your sales.

Prism Digital handles all your YouTube SEO needs to grow your YouTube presence. We handle keyword research as well as placement to ensure that your titles and descriptions have the right amount of effective keywords to give your videos the exposure they deserve to be viewed by a broader audience, leaving you with more leads to convert into paying customers.

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About The Author: Lovetto Nazareth

Lovetto Nazareth is the Founder & CEO of Prism Digital, a Dubai-based digital marketing and advertising agency he started nearly two decades ago from a laptop and a vision, as he puts it, to one of the region's established full-service agencies spanning SEO, PPC, social media, web design, and PR.

Over more than 19 years in advertising and digital marketing, Lovetto has guided thousands of campaigns across the UAE and GCC, working across sectors from real estate to hospitality to fintech. He writes and speaks on digital transformation and marketing strategy, and has contributed opinion pieces to Campaign Middle East, one of the region's leading marketing trade publications.

He takes a data-first approach to growth testing, measuring, and iterating rather than relying on guesswork and outside of work he's an adventure sports enthusiast and a singer-songwriter.